ESTATE LA presents its ‘CITY SERIES’ fitted baseball caps. These flat brim twill caps each have phonetic spellings of three major US cities in heavy embroidery:

LA (EL AY) - Blue/White
New York (NY) - Black/White
San Fran (ES EF) - Black/Orange/White

Stay cool and clever in one of these new caps from ESTATE LA. Sizes run from 6-7/8 to 8. The ‘CITY SERIES’ drops starting 6/28 at HALL OF FAME and on 7/3 at the following retailers: WORLD NYC, and FITTED HAWAII. Mulitiple colorways will be appearing soon.

www.estatela.com

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UPPER PLAYGROUND in association with FIFTY24SF Gallery has just dropped three new styles of fitted caps. This release of NEW ERA 59Fifty caps includes the always sought-after walrus print in a camouflage colorway, an all-over evil bunny/snake skull print by Jeremy Fish, and a signature design of owls on Light Blue background by Dora Drimalas. Visit www.upperplayground.com to see these and other additions to the Summer apparel collection.

Photos: UPPER PLAYGROUND x sFs GFX

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The cap is the canvas. You are the artist. The possiblities are endless.

For years individual artists and collectors have drawn or painted on their fitteds to give them their own signature look. NEW ERA opens up to cap customisers everywhere with this limited edition package. The SOUL CAPTURE pack features a White leather 59Fifty fitted baseball cap in a custom wood display case and eight NEW ERA branded ink markers. This exclusive set will be a limited worldwide release and will retail for around $150.00. Look for the NEW ERA SOUL CAPTURE set will be available soon at select authorized retailers.

photos: CAP COLLECTOR x sFs

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“Bananas” might have been replaced by slang like “hardbody”, but it still makes an ill fitted cap concept. This tongue-in-cheek 59Fifty features all over embroidered bananas on a camo fabric. Great for the ape in all of us. Available at select authorized NEW ERA dealers and NEW ERA Flagship locations.

www.neweracap.com

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SWAGGER is back at it again, borrowing a line from your favorite rapper’s, favorite rapper. This 59Fifty cap features an embroidered street signs bearing a classic “street-wise” phrase of caution. The SWAGGER and NEW ERA logos appear in green stitching. Available in White and Black colorways in standard size selections. Expect these to drop soon at from authorized SWAGGER retailers.

Photos: ZOZOTOWN x sFs GFX

www.swagger-co.com

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DAVE’S QUALITY MEAT is dropping two new fitteds tomorrow. We won’t make you wait. Here’s a sneak peek at DQM latest NEW ERA 59Fifties fitted caps. DQM is mad about plaid this time out. Line ‘em up!

davesqualitymeat.com
DAVES QUALITY MEAT
7 East 3rd street [off bowery]
New York, NY 10003
212.505.7551

MUHAMMAD, 21 | Student | Singapore | 7-1/2

**EDITOR’S NOTE: We appreciate ALL the international love we get. We had to shout you out Muhammad -LOL. Email’s like this make sleep deprevation our work worth while. Peace be unto you brother. A lesson for everyone out there. It’s not about how many fitteds you’ve got. - it’s about the love for the fitted style. - Cheers.

“….i’ve only got a humble collection..by the way, I’m not a terrorist … I know where my heart and head is, fitted wise..lol. Regards, Muhammad”

“… nuttin but dem ‘LLacs…”

BIOWORLD scores points again combining unexpected choices in licences and fitted cap design. Here’s another preview of their upcoming fitted designs for the second half of 2007.

This time around CADILLAC steps to the plate in a cotton twill and patent leather fitted baseball cap. The two fitteds are clean and crispy tributes to the classic American car brand. The twill cap features an off-centered embroidered CADILLAC crest. The patent leather fitted has a detailed metal CADILLAC insignia up front. Fitted sizes run from: Small 7-1/4 | Medium 7-3/8 | Large 7-1/2 | Xlarge 7-5/8. These branded fitted baseball caps from BIOWORLD will be hitting select retailer’s shelves soon.

www.bioworldmerch.com

photo: sFs GFX

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GOODS is set to release a new edition to their WTO Black Flag collection. The ‘WTO’ NEW ERA 59Fifty fitted baseball cap features the photography of Jimmy Clarke and is a tribute to the Seattle riots of 1999. Anticipate these caps to drop two weeks from now at GOODS retail shop and web store.

www.needgoods.com/home.html

photo: GOODS x sFs GFX

SUN DIEGO BOARDSHOPS strive to bring to their customers the best selection of surf/skate/snow apparel and related hardgoods and accessories.

SUN DIEGO BOARDSHOPS recently created a new textile driven cap along with NEW ERA. The concept behind this cap is along the lines of being at your grandma’s house and saying, “Hey - that couch would look dope as a fitted!” This 59Fifty cap is limited to 72 pieces and will be available exclusively through SUN DIEGO retail stores across San Diego County next week. For more information, visit www.sundiego.com

For a list of SUN DIEGO’s seven retail locations click this link >HERE<

photo: SUN DIEGO x sFs GFX