SSUR x NEW ERA「SCARY HOURS」

Filed under: Previews — Honcho at 10:53 pm on Sunday, September 16, 2007

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SSUR’s creations pull from a wide range of influences; some cultural, some political, some humorous, some sexual. What remains a constant is the brand’s ability to make products that make a statement and push creative boundaries. SCARY HOURS is an example of the cross cultural mash up that SSUR is known for. When we asked RUSS of SSUR what was the inspiration for this piece, he played a track from WU TANG FOREVER LP ‘Cash Still Rules / Scary Hours’.

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“Catch us swimmin with these sharks now, you rap villains
We feel the same way you feelin, let it be known (let it be known)…”

This leather, lavender colored 59Fifty fitted baseball cap comes equipped with a very tooth grin. From above and the rear, it’s clear to see the “business end” of a shark illustrated in heavy embroidery. The text “Scary Hours” appears subtly embroidered on the front right panel. Always carrying one in the tuck, STRICTLY FITTEDS will be previewing an alternate colorway along with release dates soon.

www.ssurempirestate.com

More images after the jump >>

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