UPPER PLAYGROUND x NEW ERA
Feb 2008 drop

Filed under: News — Honcho at 11:00 pm on Thursday, January 31, 2008

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UPPER PLAYGROUND in association with 24SF GALLERY and have released three NEW ERA 59Fifty fitted baseball caps. The three pictured are designed by SAM FLORES, SABER, and CRAOLA. These UPPER PLAYGROUND fitted caps are available online now at www.upperplayground.com and select UP accounts.

MORE IMAGES AFTER THE JUMP >>

FITTED x NEW ERA
「U of H Collection」II

Filed under: News — Honcho at 3:45 am on Thursday, January 31, 2008

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This Saturday 2/2/2008FITTED will be releasing two more colors in thier custom University of Hawaii NEW ERA 59Fifties in Scarlet Red and Black.

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Phone orders will be accepted after 12pm Hawaii time, if with the remaining stock available. With the success of the first drop, this second release won’t be around for long.

www.fittedhawaii.com
1438 Kona Street - Suite B
Honolulu HI
808.942.3100

CAP BITE Fitted Cap Accessories

Filed under: Previews — Honcho at 2:42 am on Thursday, January 31, 2008

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CAP BITE accessories allow you to customise your favorite fitted cap. These alphanumeric metal clips attach to the brim of any cap and are freely adjustable. The choices are in chromed stainless steel, silver, 18k plated Gold and jeweled versions. Pictured here is a limited edition release with Japanese brand, Liquor, Woman and Tears in a special display case.

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CAP BITE accessories are currently in distribution and available at 14 shops worldwide including:

Arrive - MIAMI
Penners - KANSAS
Premium Goods - BROOKLYN

As stock continues to ship, we will be reporting more retail locations that are carrying this new line.

ONE MORE IMAGE AFTER THE JUMP >>

SAMPLE THIS: LDRS1354 x NEW ERA

Filed under: Previews — Honcho at 1:42 am on Thursday, January 31, 2008

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Here are some sample hats that were pulled from LDRS1354 presidential stash. Unfortunately, these never made it out to the public dues to unforeseen circumstances. With the popularity of the “LDRS” logo the Chicago based brand is bringing it back with a twist this season. We been told to expect some really fun and interesting stuff this year. The madness begins next month and STRICTLY FITTEDS will keep you covered.

www.leaders1354.com

CAUGHT IN THE ACT

Filed under: Style Sheet — Honcho at 12:42 am on Thursday, January 31, 2008

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ANDREA, 25 | Sales Rep | Los Angeles, CA | ROBnSTEEL sz. 7-1/8

ERIFFS x NEW ERA: Round II

Filed under: News — Honcho at 11:30 pm on Wednesday, January 30, 2008

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ERIFFS’s second round of NEW ERA releases is set to drop Feburary 1st. The ERIFFS Static and SAMURAI 59Fifties previously covered here, continue ERIFFS theme of simple, yet eye catching design draped in Black and White. For those that like to get it in early, these will be be available at FRANK’s CHOP SHOP in New York City, January 31st.

www.eriffsny.com

FRANK’s CHOP SHOP
19 Essex St
New York, NY 10002

BBC x NEW ERA
「LOGO」59Fifty Cap

Filed under: News — Honcho at 4:09 am on Wednesday, January 30, 2008

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This new arrival is at the ICE CREAM store in Tokyo Japan is from Billionaire Boys Club. For their sixth season they have added a new version of their core logo to a NEW ERA 59Fifty cap. According to the BBC/ICE CREAM blog post, mail order is available.

The real Billionaire Boys Club according to FORBES MAGAZINE (we picked the top 3 wealthiest Billionaires) include: 1. Bill Gates (MICROSOFT), $56 billion 2. Warren Buffett (BERKSHIRE HATHAWAY), $52 billion 3. Carlos Slim Helu (TELMEX, TELCEL & AMÉRICA MÓVIL), $49 billion. No word on a possible NEW ERA collaboration at this time…

THE ICE CREAM STORE™
4-28-22 1F Jingumae
Shibuya-ku Tokyo
03-5775-2633
12:00-20:00

via: BBC/ICE CREAM Blog, CtotheJL

GRN APPLE TREE
Spring 2008 Preview Pt.I

Filed under: Previews — Honcho at 3:02 am on Wednesday, January 30, 2008

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We’d like to think we keep you covered on both sides of the spectrum; from the plain and traditional to the conceptual and flashy. A good part of GRN APPLE TREE’s fitted baseball caps for Spring are a marked departure for their signature style of upholstery fabrics. The results prove distinguished doesn’t have to equal dry and dull. Pictured here are G.A.T.’s selection of tweed and plaids that dress up the cap without being bourgeois (or boughetto even).

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For all those that are logo phobic, the company branding is understated as a small label sewn onto the side panel. Coming soon to authorized GRN APPLE TREE accounts.

www.grnappletree.com

MORE IMAGES AFTER THE JUMP >>

MIGHTY HEALTHY x NEW ERA「VARSITY」Fitted Cap

Filed under: Previews — Honcho at 2:00 am on Wednesday, January 30, 2008

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Here is a preview from minds at MIGHTY HEALTHY. The MH Varsity NEW ERA 59Fifty sticks to the basics with a streamlined “MH” logo on a solid Red crown/bill and a Green under brim. Simplicity that looks and feels like an on-field authentic baseball cap. Available this Spring at select dealers.

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www.mightyhealthynyc.com

10.DEEP SAMPLE SALE

Filed under: Events — Honcho at 4:16 am on Tuesday, January 29, 2008

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10.DEEP’s derelict mascot, Murko recently jet to LA, taking a trailerload of 10.Deep merchandise. For all West Coasters looking to stock up on 10.DEEP for 10.CHEAP here is your opportunity. Murko is unloading all of the goods for dirt cheap to help support his various vices pet projects.

If you’re in Los Angeles (or willing to make the trek), take advantage of Murko’s lapse in judgment and head down to 645 N. Martel Ave. (at the corner of Melrose and Martel). CAPS, Hoodies, tees, outerwear, and bottoms will all be available at severely reduced prices. 10.DEEP have sent Blu Jemz, Gaslamp Killer, and Romes to swing by, provide sounds, and keep an eye on their bad seed. Show up early to avoid the lines. Consider yourself hooked up.

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CRAZY MURKO’S 10.DEEP SAMPLE SALE | Saturday 2/2-Sunday 2/3 | 11AM - 7PM

645 N. Martel Avenue (corner of Melrose and Martel) | Los Angeles, CA 90038

** Cash and Credit Card ONLY ** ALL SALES FINAL **

www.10deep.com

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