FITTED HAWAII x NEW ERA
「MAKINI」59Fifty Cap
After a lengthy teaser campaign FITTED HAWAII has released their much anticipated, Makini NEW ERA 59Fifty fitted cap. Makini in Hawaiian means a group of spears tied together, used as a battering ram in war. It also has meanings of many deaths or death dealing. There are 2 different stories of what these gourd masks were actually used for. One popular belief was that the helmets were worn by a secret warrior society entrusted with the protection of the highest ali’i (chiefs) of ancient Hawaii. With this theory, it is said that the crest was made out of ‘uki (or a tough sedge).
FITTED HAWAII
1438 Kona Street, Suite B
Honolulu HI
808.942.3100
www.fittedhawaii.blogspot.com
MORE AFTER THE JUMP >>
In 2008 Fitted Hawaii, wanted to create a platform to educate people through the medium of clothing. The fitted cap was used as a canvas and reflects the culture and heart of the Hawaiian people. The front embroidery represents where the gourd would be cut out for the eyes. Around the crown of the cap is a water based tattoo print that signifies strength. The brim features embroidery of strings that would have been in the place of the kapa. On top of the cap is an intricate feather embroidery in the place of the ‘uki grass. The fitted is lined with a printed satin featuring a triangle pattern. The under brim Fitted built upon the dual theories, by embroidering ” Pupukahi i holomua” which translates to: “Unite to move forward”. To break it down; by “Working together we make progress.”
The release date is June 11th, Kamehameha Day Holiday, at 11am. Phone orders will be taken from 1pm on.
