Merry Christmas-Festivus-Hanukkah-Kwanzaa! Tis the season and all that. From our staff and families to all of you – peace! Cheers.

UFC 134 RIO was held on August 27 at HSBC Arena. The packed event was attended by people from around the world, including celebrities. The UFC x NEW ERA cap made ​​it on Former Light Heavyweight Champion Vítor Vieira Belfort, Bob Burnquist and many audience members.

via: NEW ERA BRAZIL

…+MORE

Thanks to the gracious hospitality of Major League Baseball’s FAN CAVE and the support of NEW ERA we held a private cake ceremonial cake cutting to commemorate our 10,000th post. We had a 3D cake of our logo created, (17″ in diameter and 17″ tall), baked by our most recent secret weapon. We’re definitely blessed and grateful for great allies, friends and family. Super shout out to Eileen Buser for making us feel at home, The “Boss” the almighty AMS, and last but not least, Katherine K. Video to follow shortly.

photos: Alexis Kennedy

…+MORE

“All I need in this life of sin, is me and my girlfriend.” Yep. THAT Mona Lisa. Bulletproof glass, mad tourists (myself included) and all. She’s a lot smaller than what you would expect. The Lourve is on some next —- destination? Hello Manila! Kumusta?! The Strictly Fitteds World Tour continues.

In case you haven’t heard, we’re on the road hitting Europe. London’s been a brilliant so far. We got blessed with unseasonably good weather, checking out the sites. We’ll be checking in with NEW ERA London and our extended fam here in England! Cheers!

NEW ERA BRASIL made an appearance at the 6th annual São Paulo Tattoo Festival this past March 19-20. Artists from the ZERO SEN TATTOO STUDIO showcased their talents by customizing New Era 59Fifty fitted baseball caps on the spot. See more pictures of the artists with the fruits of their labor after the jump.

VIA: NEW ERA BRASIL
…+MORE

COAT OF ARMS, 40 OZ. VAN and CORMEGA have come together to host a coat drive and concert benefiting HousingWorks.org, a not-for-profit group dedicated to helping people affected by the linked-crises of HIV/AIDS and homelessness. Although it formally began February 16th, the biggest day of the coat drive will be the final day, on February 23rd.

On Wednesday, February 23rd, from 7pm-10pm, the community can donate warm outerwear at COAT OF ARMS (43 Clinton St, New York, NY 10002), where they’ll get free tickets to the after party, as well as free CDs, event-related t-shirts and other swag. The in-store event will feature an art auction of Brian Kavanagh’s urban photography, food from East Village purveyor Lil Frankie’s, as well as music by the legendary Beatminerz. The after party (hosted by the lusciously tatted-up LES personality Alexandra Estevez) will feature a performance by Cormega, backed by his live band The Revelations.

Hailing from Hawaii, IN4MATION has blessed us and our audience with the Aloha spirit donating a prize pack for our 4th Anniversary contest, which launches next month. To see what is up for grabs check after the jump.

…+MORE