Stay tuned. This week as we announce the many prizes that will be up for grabs in our 4th Anniversary contest. It is going to be a m o v i e. Trust and believe when I tell you.

This MISHKA release marks the first collaboration from a brand just for NEW ERA’s flagship stores. There are three fitted baseball cap styles in all, including two Keep Watch versions and a Bear Mop hat. The Grey Keep Watch 59Fifty uses a recycle fabric; a first for any streetwear brand. This collection is limited to 144 pieces, exclusively available at NEW ERA North America Flagship store; approximately 30 per store, per color. All three are merchandised with matching Black and White tees. The release date is this Thursday, February 3rd. There will be a special release event at the NEW ERA New York flagship store from 6-9pm.

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Looks like its Black and Yellow verses Green and Yellow for SuperBowl 45. (We’re expecting a Wiz Khalifa remix any second now.) Looking at the tale of the tape, The Steelers have played in seven Super Bowls, winning six of them, including four in six years The Packers have have played in four Super Bowls, winning three. The Packers are coming our as early favorites. Choose your side, choose your cap and wait for the big day. On any given sunday, it can be anyone’s game.

We kick off the new year, with a high honor. We were awarded the best Streetwear blog of 2010 by the Cravats Award. This was a peoples choice award, so thanks go to our followers that voted. Truly an inspiring moment for all of us here. So I guess this means we have to take things up a notch. Considering our largest contest of the year is around the corner, we figured to start there. Stay tuned. :: salute ::

While Europe celebrated with a traveling NEW ERA XC exhibition that spanned 4 cities, NEW ERA BRASIL celebrated with a XC event of their own. Honoring 90 years of quality cap production, New Era Brasil kicked off the exhibition with 90 custom New Era 59Fifty fitted caps designed by a wide range of carefully selected Brasileiros that pushed the boundaries of creativity. Check out more pics after the jump.

VIA: NEW ERA BRASIL XC
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Happy two thousand and eleven. Celebrate and please be responsible.

Merry Christmas, Happy Hanukkah, Kwanzaa, Festivus and so on and so forth. From our family to yours, peace and blessings. We’ve got a lot to be thankful for. We appreciate you, our readers for your constant support. Try not to lapse into a food coma and play it safe on the roads!

Last month marked the conclusion of the NEW ERA XC Exhibition that featured 59Fifty fitted caps created by various designers across the globe. The tour hit 5 cities including London, Berlin, Milan, Barcelona, and Paris with the overall goal to push the boundaries of a blank canvas 59Fifty fitted cap. The grand prize was a cool £10′000 which went to Craig Green. Check out the insane entries after the jump.

VIA: HYPEBEAST
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