Here’s a behind the scenes video from the Lafayette 2012 Spring / Summer collection photoshoot starring LANO,JACK and DJ Bobby Trends,Jeff Staple (Staple), Akira Mowatt (am),Tony Touch, N.A.(Deadline),DJ Clark Kent, Arthur Lara (AM skate team),Chris (THE HUNDREDS),DJ Teddy King, Diego, Will (TNYCinema), Dave(SSUR), Mike(FRANK`S CHOP SHOP), DJ Camilo,”40oz Van”. Photography by RIO. Soundtrack ‘Jackson Pollock’ by Maffew Ragazino featuring Das Racist produced by Harry Fraud. Delivery 1 starts this Sat, 02.11.2012. Video follows right after the jump.

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It’s not confirmed yet but OG SLICK of DISSIZIT was spotted wearing what we believe is an upcoming NEW ERA fitted cap from the Spring 2012 line up. We caught a glimpse of the piece as the General road tested the latest skate deck. We’ll be back with more details shortly.

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BLACK SCALE recently let loose a preview of their Spring Summer 2012 collection with an online look book. Shot by Clark for Dinbaedin, the full seasonal offering of apparel and accessories includes new fitted baseball cap styles and a few updates of staple designs. We will have more detailed images and information shortly. For now check the rest of the images after the jump.

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Here is the run down of the NEW ERA pick ups that will appear at Flagship store locations next month. These 59Fifty fitted baseball caps will appear this Friday, at 4pm. Each is limited to 144 units. The line up includes one custom Orlando Magic cap (guess the sneaker hook) with a Metallic Red crown and bill with a custom printed carbon fiber-esque under bill. In celebration of the upcoming Black History month is a logo free fitted constructed out of Kente cloth. The third cap speaks to social network fiends in the audience. Dubbed “Get @ Me”, the cap’s main feature is a customizable label patch. Feel free to drop your “handle” in marker. Contact NEW ERA Flagship store locations to any or all of these up, starting February 3rd.

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We have an early preview of ACAPULCO GOLD’s Spring 2012 fitted baseball caps. Take a look at the new styles they are introducing, by clicking this link, www.strictlyfitteds.com/magazine, or click the image above.

Japanese street wear brand SANTASTIC is releasing a special set of items, all fitted baseball cap related, in collaboration with NEW ERA Tokyo. The group includes a performance tee and a miniature 59Fifty cap key holder featuring the Saru bat character. What caught our attention was the one of the designs of the tee. The stack of desert camo Santastic NEW ERA 59Fifty fitted baseball caps. We are hoping that creator Santa-sama is giving us a subtle hint of what will be dropping in the future. The pack will be available in sizes Small to XXL. These will be available for sale online at http://blackstore.jp/, http://store.neweracap.jp and www.santa.co.jp on January 28th at 12pm. An image of the set follows after the jump.

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So here it is. Fully focused. Get the picture? We proudly present our new official primary logo. Truth be told we had this designed a year ago. We were waiting for the right time to drop it. New Year, new face. Watch out for stickers, and other things to appear shortly. Welcome to the new world of Strictly Fitteds. Share your thoughts with us on our Facebook page or Twitter account or drop a comment right here.

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MAJOR DC has been suffering a temporary closure after the building next door to their shop collapsed on November 24. Fortunately, no one was hurt. The situation however has not stopped them making moves for the future. Here are some previews of an upcoming fitted collaboration with DJ MARS /@djmars404 Dubbed “Where Are You Running To Next?”, this 59Fifty fitted baseball cap has no release date yet. Stay tuned – coming soon.

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