Style is an extension of personality; a form of self-expression. It starts with a choice; coordinating colors and textures. That combination is unique to its owner. What happens when the playing field is expanded and the customer transforms into the creator? If you have ever imagined what it would be like to customize your own NEW ERA 59Fifty fitted cap, that dream will soon become a reality.
In 1954 NEW ERA CAP COMPANY debuted its flagship cap model, the 59Fifty. 22 steps are required to make the highly recognizable hat silhouette. With over 30 million NEW ERA caps sold worldwide each year, they claim a lion’s share of the market. This November, 91 years after its birth, the headwear giant is launching a revolutionary customization program. For the first time in the history of the brand, lovers of the official cap of Major League Baseball will have the opportunity to personalize their very own fitted caps.
NEW ERA by You is the premier online service offered by NEW ERA, which allows customers to customize caps to suit their own tastes. From the button to the under bill, there is an unprecedented amount of creative freedom. All MLB on-field and Cooperstown logos will be accessible at the launch. There are a reported 20 million possible combinations of colors and logos.
The design process is completed in stages, which begins with a blank canvas. Tabbed perspective views of the cap are displayed throughout, making it easy to navigate to all the customizable areas. A floating color palate is conveniently placed to make switching colors on the fly as simple as a click.
NEW ERA by You is slated to go live mid-November in the United States and Canada, with plans to expand global in early 2012. The service is priced at $57.99, which includes shipping. Once ordered the caps will be delivered within 45 days. Taking presentation up a notch, each will be packaged an exclusive viewing panel box with New Era by You specific branding.
NEW ERA by You TECH SPECS:
Fabric types: wool or 100% polyester
33 fabric colors
56 thread colors (crown / visor stitching)
56 colors embroidery colors (for logos)
220 front logos and 100 rear logos accessible